Ong yee shyen
Diploma in Fashion Styling
Raffles College of Higher Education
Specialisms: Fashion Styling / Fashion Marketing/PR / Creative Direction
Location: Kuala Lumpur, Malaysia
Ong yee shyen
First Name: Ong
Last Name: yee shyen
Specialisms: Fashion Styling / Fashion Marketing/PR / Creative Direction
Sectors:
My Location: Kuala Lumpur, Malaysia
University / College: Raffles College of Higher Education
Course / Program Title: Diploma in Fashion Styling
About
Bridging the gap between artistic expression and commercial fashion styling through sustainable and creative visual storytelling
Fashion Journalism: Contemporary Editorial & Cultural Commentary
This project is a curated piece of Fashion Journalism, focusing on the art of written narrative and cultural commentary within the contemporary fashion industry. It demonstrates the ability to research, analyze, and critique fashion phenomena, translating complex industry shifts into engaging editorial content for modern readers. Through this work, key skills in professional interview techniques, trend forecasting, and cultural storytelling are applied to examine how fashion reflects and shapes societal values.
Lemaire: A Comprehensive Brand Strategy & Market Analysis
This project delivers an in-depth brand overview, strategic evaluation, and market analysis of the Parisian luxury label Lemaire, founded by Christophe Lemaire and Sarah-Linh Tran. It explores how the brand successfully occupies a unique niche in the global fashion market through its signature "quiet luxury," timeless functionality, and refined silhouettes. The research breaks down Lemaire’s core DNA, consumer profile, and positioning strategy, identifying both its current market opportunities and potential challenges in an evolving luxury landscape.
Fashion x Sustainability: A Campaign for Ethical Consumption
This project is a special edition creative campaign focused on the intersection of Fashion and Sustainability. Developed as a piece of fashion activism, the campaign addresses the environmental and ethical impacts of the fast fashion industry, specifically targeting contemporary consumers to foster a mindset of conscious purchasing. Through compelling visual storytelling and the core philosophy of "Buy less. Choose better. Wear the change," this project aims to raise consumer awareness, reduce fashion waste, and promote ethical clothing choices without sacrificing personal style.