Ong yee shyen
Diploma in Fashion Styling
Raffles College of Higher Education
Graduates: 2027
Specialisms: Fashion Styling / Fashion Marketing/PR / Creative Direction
My location: Kuala Lumpur, Malaysia
Ong yee shyen
First Name: Ong
Last Name: yee shyen
University / College: Raffles College of Higher Education
Course / Program: Diploma in Fashion Styling
Graduates: 2027
Specialisms: Fashion Styling / Fashion Marketing/PR / Creative Direction
My Location: Kuala Lumpur, Malaysia
About
Bridging the gap between artistic expression and commercial fashion styling through sustainable and creative visual storytelling
Lemaire: A Comprehensive Brand Strategy & Market Analysis
This project delivers an in-depth brand overview, strategic evaluation, and market analysis of the Parisian luxury label Lemaire, founded by Christophe Lemaire and Sarah-Linh Tran. It explores how the brand successfully occupies a unique niche in the global fashion market through its signature "quiet luxury," timeless functionality, and refined silhouettes. The research breaks down Lemaire’s core DNA, consumer profile, and positioning strategy, identifying both its current market opportunities and potential challenges in an evolving luxury landscape.