Nottingham Trent University
Graduates: 2024
Specialisms: Interactive / Motion / Graphic Design
My location: Leeds, United Kingdom
First Name: Maddie
Last Name: Cunningham
University / College: Nottingham Trent University
Course / Program: Graphic Design BA (Hons)
Graduates: 2024
Specialisms: Interactive / Motion / Graphic Design
My Location: Leeds, United Kingdom
Website: Click To See Website
Here We Drink is a proposed awareness campaign addressing the rampant sewage pollution in England. Beginning locally, an interactive installation of Ted Hughes' poem 'If' would activate the riverside village of Boston Spa to rise up against sewage pollution. Expanding on this momentum, a countrywide advertising and social media campaign would be launched, using Ted Hughes’ powerful words, the visual language of the installation, and regional sewage pollution data, to get the nation talking about this issue. Finally, Google's variable font technology would be used in the new variation of Cormorant, Cormorant Contaminated, letting individual citizens join the fight against sewage. ‘If’ by Ted Hughes (c) the Estate of Ted Hughes. Reprinted by permission of Faber and Faber Ltd