Arts Thread

Kids on the Move explores how digitalisation is reshaping how children play, and what’s lost when screen-based entertainment replaces physical, real-world activities. As screen time increases, motor skill development, creativity, and spontaneous outdoor activity are rapidly declining. This project responds to that shift, asking: What if we could translate the captivating qualities of digital entertainment into something physical, social, and active? To answer that, I used the soapbox car, a classic symbol of DIY fun and independence, as a design medium. Chosen not only for its playful potential but also for its nostalgic value, the soapbox car is something many adults relate to from their own childhood, creating a cross-generational link between parent and child. The project was developed in collaboration with Thule, a brand committed to enabling active lifestyles. Their interest in children’s physical activity aligned perfectly with the project’s vision to inspire movement and imaginative outdoor play.