Anna Lucca Hviid
Industrial Design BA
Umeå Institute of Design
Specialisms: Industrial Design / Transport design /
Location: Umeå, Sweden
Anna Lucca Hviid
First Name: Anna Lucca
Last Name: Hviid
Specialisms: Industrial Design / Transport design
Sectors:
My Location: Umeå, Sweden
University / College: Umeå Institute of Design
Course / Program Title: Industrial Design BA
About
I there, I'm Anna Lucca, but you can just call me Lucca!
I'm a Danish industrial designer currently based in Umeå, Sweden studying at Umeå Institute of Design. Former intern at STILFOLD in Stockholm and exchange student at TU Delft.
I just completed my bachelor thesis KIDS ON THE MOVE in collaboration with THULE.
I strive to bring optimism and joy into everything that I do, because fun is a serious business.
I'm a Danish industrial designer currently based in Umeå, Sweden studying at Umeå Institute of Design. Former intern at STILFOLD in Stockholm and exchange student at TU Delft.
I just completed my bachelor thesis KIDS ON THE MOVE in collaboration with THULE.
I strive to bring optimism and joy into everything that I do, because fun is a serious business.
Kids on the Move explores how digitalisation is reshaping how children play, and what’s lost when screen-based entertainment replaces physical, real-world activities. As screen time increases, motor skill development, creativity, and spontaneous outdoor activity are rapidly declining. This project responds to that shift, asking: What if we could translate the captivating qualities of digital entertainment into something physical, social, and active? To answer that, I used the soapbox car, a classic symbol of DIY fun and independence, as a design medium. Chosen not only for its playful potential but also for its nostalgic value, the soapbox car is something many adults relate to from their own childhood, creating a cross-generational link between parent and child. The project was developed in collaboration with Thule, a brand committed to enabling active lifestyles. Their interest in children’s physical activity aligned perfectly with the project’s vision to inspire movement and imaginative outdoor play.
Competitions
