Arts Thread

Raquel Cueto
Fashion BA Hons

University of Salford

Graduates: 2020

Specialisms: Apparel / Womenswear / Textiles for Fashion

My location: Manchester, United Kingdom

raquelruiz ArtsThread Profile
University of Salford

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Raquel Cueto

raquelruiz ArtsThread Profile

First Name: Raquel

Last Name: Cueto

University / College: University of Salford

Course / Program: Fashion BA Hons

Graduates: 2020

Specialisms: Apparel / Womenswear / Textiles for Fashion

My Location: Manchester, United Kingdom

Website: Click To See Website

About:

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LEVI'S: THE FUTURE OF CONNECTION

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Appreciations  13

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Specialisms:

Apparel Womenswear Denim

LEVI’S CONNECT The future of Customisation. A new connection, A new story. Our Levis garments are often go-to garments of clothing we cherish throughout our lives, developing different use types, each time they are worn, creating a unique piece of history on our body. The idea is that Levi’s allows me to create a unique and personalised story in each of its garments. This led me to develop an idea in where we use Levi´s and the power of customisation connecting a Levi´s community through personalised QR codes! Tag Me! The concept allows the Levis community to share their history on a legendary brand. Focusing on the physical aspect of customisation I developed a different, intimate and unique way so nobody has an equal which helps restore the beauty individuality. My concept consists of a QR code where the community can share their story. Once you obtain the garment you can program your label with personal information. A story, anecdotes, music, poems, pictures or videos. It is a way of communicating to people and sharing more about you in an artistic, interactive and very personal way creating a UNIQUE garment with a UNIQUE identity. It is a new movement, a new way of interacting with people and promoting the brand physically and through social networks. A fun, unique and dynamic way to make your mark on Levis and create history in it. 24/12/2019