Raquel Cueto
Fashion BA Hons
University of Salford
Graduates: 2020
Specialisms: Apparel / Womenswear / Textiles for Fashion
My location: Manchester, United Kingdom
Raquel Cueto
First Name: Raquel
Last Name: Cueto
University / College: University of Salford
Course / Program: Fashion BA Hons
Graduates: 2020
Specialisms: Apparel / Womenswear / Textiles for Fashion
My Location: Manchester, United Kingdom
Website: Click To See Website
About:
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LEVI'S: THE FUTURE OF CONNECTION
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LEVI’S CONNECT The future of Customisation. A new connection, A new story. Our Levis garments are often go-to garments of clothing we cherish throughout our lives, developing different use types, each time they are worn, creating a unique piece of history on our body. The idea is that Levi’s allows me to create a unique and personalised story in each of its garments. This led me to develop an idea in where we use Levi´s and the power of customisation connecting a Levi´s community through personalised QR codes! Tag Me! The concept allows the Levis community to share their history on a legendary brand. Focusing on the physical aspect of customisation I developed a different, intimate and unique way so nobody has an equal which helps restore the beauty individuality. My concept consists of a QR code where the community can share their story. Once you obtain the garment you can program your label with personal information. A story, anecdotes, music, poems, pictures or videos. It is a way of communicating to people and sharing more about you in an artistic, interactive and very personal way creating a UNIQUE garment with a UNIQUE identity. It is a new movement, a new way of interacting with people and promoting the brand physically and through social networks. A fun, unique and dynamic way to make your mark on Levis and create history in it. 24/12/2019
