Lisa Saruchera
ba applied in fashion retail
FEDISA
Graduates: 2026
Specialisms: Fashion Marketing/PR / Fashion Management / Creative Direction
My location: Cape Town, South Africa
Lisa Saruchera
First Name: Lisa
Last Name: Saruchera
University / College: FEDISA
Course / Program: ba applied in fashion retail
Graduates: 2026
Specialisms: Fashion Marketing/PR / Fashion Management / Creative Direction
My Location: Cape Town, South Africa
Website: Click To See Website
About
I am a final-year BA Fashion Retail Management student at FEDISA Fashion School in Cape Town, with a strong interest in brand development, marketing strategy and visual communication.Throughout my studies, I have developed skills in consumer research, brand positioning, retail marketing, merchandising and creative concept development. My academic projects have allowed me to explore how creativity and strategic thinking come together to develop brand identities and engaging consumer experiences.This portfolio showcases a selection of my academic work, reflecting my understanding of the fashion retail industry, my creative development and the knowledge and skills I have gained throughout my degree.
Love and war: fashion, sustainability, and change
This personal creative project explores the complex and destructive relationship between fashion and sustainability through conceptual storytelling and editorial photography. The shoot personifies this relationship through two models, with the male model representing fashion and the female model symbolising clothing. In collaboration with a sustainable fashion designer, garments were developed to visually communicate themes of consumption, destruction and transformation. Through contrasting colour palettes, expressive posing and natural coastal settings, the imagery captures the tension between the two figures. The transition from darker tones to lighter garments and deconstructed silhouettes represents the possibility of healing, renewal and a more sustainable future for fashion. The project highlights my interest in creative direction, conceptual development, visual storytelling and using fashion imagery to communicate meaningful narratives.