Arts Thread

This group project explored the reinterpretation of historical fashion through a contemporary editorial photoshoot. Inspired by masquerade fashion, we combined decorative masks, satin fabrics, puff sleeves and gloves with a modern cinema setting. The contrast between historical styling and contemporary surroundings created a playful visual narrative connecting past and present. The project explored how historical fashion influences can be reimagined through styling, photography and creative direction.

The Women's Soft Nuboheme lookbook explores a free-spirited aesthetic that combines romantic influences, organic textures and nature-inspired elements to create a softer interpretation of bohemian fashion. Through feminine silhouettes, relaxed styling and natural outdoor settings, the lookbook captures the trend's effortless and romantic character. Natural lighting, varied compositions and complementary locations create a cohesive visual narrative that brings the Soft Nuboheme aesthetic to life. The project highlights trend interpretation, fashion styling, creative direction and visual storytelling.

This project explores the development of a social media strategy for SwiitchBeauty, combining creative content planning, product photography and promotional campaign concepts. The visual direction draws inspiration from summer, using warm natural lighting, vibrant colours and lifestyle imagery to showcase the brand's beauty products in an engaging and relatable way. The project also includes a giveaway campaign concept, supported by original product photography and promotional visuals designed to encourage audience engagement and strengthen brand awareness. The final work demonstrates skills in social media strategy, creative direction, content creation and visual storytelling.

This personal creative project explores the complex and destructive relationship between fashion and sustainability through conceptual storytelling and editorial photography. The shoot personifies this relationship through two models, with the male model representing fashion and the female model symbolising clothing. In collaboration with a sustainable fashion designer, garments were developed to visually communicate themes of consumption, destruction and transformation. Through contrasting colour palettes, expressive posing and natural coastal settings, the imagery captures the tension between the two figures. The transition from darker tones to lighter garments and deconstructed silhouettes represents the possibility of healing, renewal and a more sustainable future for fashion. The project highlights my interest in creative direction, conceptual development, visual storytelling and using fashion imagery to communicate meaningful narratives.

This project explores the design and development of an e-commerce website for Nous, a women's sleepwear and lifestyle brand centred around comfort, reconnection and the idea of home as a personal sanctuary. The website was designed to translate the brand's identity into a cohesive digital shopping experience, combining soft colour palettes, lifestyle imagery and a clean, user-friendly layout. The design includes a homepage, our story page, product collection and contact page, each developed to communicate the brand's identity, showcase its product offering and support customer navigation. The project demonstrates skills in website design, digital brand communication, visual merchandising and e-commerce strategy, highlighting how brand storytelling and functionality can work together to create an engaging online retail experience.