Lisa Saruchera
ba applied in fashion retail
FEDISA
Graduates: 2026
Specialisms: Fashion Marketing/PR / Fashion Management / Creative Direction
My location: Cape Town, South Africa
Lisa Saruchera
First Name: Lisa
Last Name: Saruchera
University / College: FEDISA
Course / Program: ba applied in fashion retail
Graduates: 2026
Specialisms: Fashion Marketing/PR / Fashion Management / Creative Direction
My Location: Cape Town, South Africa
Website: Click To See Website
About
I am a final-year BA Fashion Retail Management student at FEDISA Fashion School in Cape Town, with a strong interest in brand development, marketing strategy and visual communication.Throughout my studies, I have developed skills in consumer research, brand positioning, retail marketing, merchandising and creative concept development. My academic projects have allowed me to explore how creativity and strategic thinking come together to develop brand identities and engaging consumer experiences.This portfolio showcases a selection of my academic work, reflecting my understanding of the fashion retail industry, my creative development and the knowledge and skills I have gained throughout my degree.
social media strategy swiitchbeauty mock-up
This project explores the development of a social media strategy for SwiitchBeauty, combining creative content planning, product photography and promotional campaign concepts. The visual direction draws inspiration from summer, using warm natural lighting, vibrant colours and lifestyle imagery to showcase the brand's beauty products in an engaging and relatable way. The project also includes a giveaway campaign concept, supported by original product photography and promotional visuals designed to encourage audience engagement and strengthen brand awareness. The final work demonstrates skills in social media strategy, creative direction, content creation and visual storytelling.