Lisa Saruchera
ba applied in fashion retail
FEDISA
Graduates: 2026
Specialisms: Fashion Marketing/PR / Fashion Management / Creative Direction
My location: Cape Town, South Africa
Lisa Saruchera
First Name: Lisa
Last Name: Saruchera
University / College: FEDISA
Course / Program: ba applied in fashion retail
Graduates: 2026
Specialisms: Fashion Marketing/PR / Fashion Management / Creative Direction
My Location: Cape Town, South Africa
Website: Click To See Website
About
I am a final-year BA Fashion Retail Management student at FEDISA Fashion School in Cape Town, with a strong interest in brand development, marketing strategy and visual communication.Throughout my studies, I have developed skills in consumer research, brand positioning, retail marketing, merchandising and creative concept development. My academic projects have allowed me to explore how creativity and strategic thinking come together to develop brand identities and engaging consumer experiences.This portfolio showcases a selection of my academic work, reflecting my understanding of the fashion retail industry, my creative development and the knowledge and skills I have gained throughout my degree.
This project explores the design and development of an e-commerce website for Nous, a women's sleepwear and lifestyle brand centred around comfort, reconnection and the idea of home as a personal sanctuary. The website was designed to translate the brand's identity into a cohesive digital shopping experience, combining soft colour palettes, lifestyle imagery and a clean, user-friendly layout. The design includes a homepage, our story page, product collection and contact page, each developed to communicate the brand's identity, showcase its product offering and support customer navigation. The project demonstrates skills in website design, digital brand communication, visual merchandising and e-commerce strategy, highlighting how brand storytelling and functionality can work together to create an engaging online retail experience.