Ryerson University
Graduates: 2024
Specialisms: Fashion Marketing/PR / Fashion Styling / Fashion Comms
My location: Toronto, Canada
First Name: Ola
Last Name: Omar
University / College: Ryerson University
Course / Program: Fashion BA
Graduates: 2024
Specialisms: Fashion Marketing/PR / Fashion Styling / Fashion Comms
My Location: Toronto, Canada
Ola Omar is a modern modest fashion brand that advocates for body positivity through inclusive sizing and promotes freedom of expression in fashion. It stands for inclusivity by offering modesty as a style option for under-represented communities. This project aimed to introduce the brand and its vision through several Instagram campaigns. The first campaign featured a photoshoot to launch the brand and showcase its style. The second involved engaging the audience through questions on Instagram stories, later shared in posts. The third campaign encouraged audience interaction through a hashtag campaign, while the fourth campaign involved a giveaway to increase followers and show appreciation to the audience.