Ryerson University
Specialisms: Fashion Marketing/PR / Fashion Styling / Fashion Comms
Location: Toronto, Canada
First Name: Ola
Last Name: Omar
Specialisms: Fashion Marketing/PR / Fashion Styling / Fashion Comms
Sectors:
My Location: Toronto, Canada
University / College: Ryerson University
Course / Program Title: Fashion BA
Ola Omar is a fashion communicator and a visionary with a skill set that varies from brand design to marketing. She has been given many opportunities that helped her gain hands-on experience in the workplace and learn first hand about the market. Having struggled to find suitable styles and sizes her whole life, she aims to create more inclusive, human centered designs within the fashion industry. Her main goal is to help more people enjoy fashion and for no one to ever feel left out.
Ola Omar is a modern modest fashion brand that advocates for body positivity through inclusive sizing and promotes freedom of expression in fashion. It stands for inclusivity by offering modesty as a style option for under-represented communities. This project aimed to introduce the brand and its vision through several Instagram campaigns. The first campaign featured a photoshoot to launch the brand and showcase its style. The second involved engaging the audience through questions on Instagram stories, later shared in posts. The third campaign encouraged audience interaction through a hashtag campaign, while the fourth campaign involved a giveaway to increase followers and show appreciation to the audience.