hillary blumears
Bachelor of applied fashion retail
FEDISA
Graduates: 2026
Specialisms: Fashion Buying / Fashion Merchandising / Fashion Marketing/PR
My location: Cape Town, South Africa
hillary blumears
First Name: hillary
Last Name: blumears
University / College: FEDISA
Course / Program: Bachelor of applied fashion retail
Graduates: 2026
Specialisms: Fashion Buying / Fashion Merchandising / Fashion Marketing/PR
My Location: Cape Town, South Africa
About
Hey there !! I am a fashion retail student at FEDISA with a passion for trend forecasting, fashion buying, visual merchandising and consumer behaviour. Through my studies and projects, I have developed a strong understanding of how creativity and commerce work together to create meaningful fashion experiences. My experience includes brand development, marketing strategy, social media content creation, trend research, assortment planning and visual storytelling. I enjoy transforming ideas into interesting brand concepts that connect with consumers while staying aligned with market trends and business objectives.I am particularly interested in expressive fashion, retail innovation and building brands that balance creativity with commercial success. I approach every project with curiosity, attention to detail and a commitment to continuous learning.As I continue my journey in the fashion industry, I am excited to connect with professionals, gain new experiences and contribute to innovative retail and fashion projects that make a lasting impact.
This report details my brand foundation, business concept, target market and competitive analysis. It justifies my chosen e-commerce platform and showcases a visual overview of my website design, UI/UX, and Brand DNA alignment. The proposal outlines my SEO and pay-per-click strategies, analytics benchmarks, shipping and fulfilment processes, payment options and a customer centric return policy.