hillary blumears
Bachelor of applied fashion retail
FEDISA
Specialisms: Fashion Buying / Fashion Merchandising / Fashion Marketing/PR
Location: Cape Town, South Africa
hillary blumears
First Name: hillary
Last Name: blumears
Specialisms: Fashion Buying / Fashion Merchandising / Fashion Marketing/PR
Sectors:
My Location: Cape Town, South Africa
University / College: FEDISA
Course / Program Title: Bachelor of applied fashion retail
About
Hey there !! I am a fashion retail student at FEDISA with a passion for trend forecasting, fashion buying, visual merchandising and consumer behaviour.
Through my studies and projects, I have developed a strong understanding of how creativity and commerce work together to create meaningful fashion experiences. My experience includes brand development, marketing strategy, social media content creation, trend research, assortment planning and visual storytelling.
I enjoy transforming ideas into interesting brand concepts that connect with consumers while staying aligned with market trends and business objectives.
I am particularly interested in expressive fashion, retail innovation and building brands that balance creativity with commercial success. I approach every project with curiosity, attention to detail and a commitment to continuous learning.
As I continue my journey in the fashion industry, I am excited to connect with professionals, gain new experiences and contribute to innovative retail and fashion projects that make a lasting impact.
This booklet contains my store concept overview and location analysis, moodboards detailing materials, finishes, and lighting, scaled floorplans with customer zoning, product merchandising and styling strategies for hero items and final interior perspective renders.
Throwback to one of my favourite CAD assignments from 2nd year! We were tasked with designing a complete fanzine concept from scratch. I created 'Pop Reign' around Addison Rae’s 2025 pop culture rebrand, focusing on publication layout, bold typography hierarchy and visual storytelling. This assignment was an enjoyable exercise in merging design fundamentals with pop aesthetics, definitely one of those assignments where the creative process felt like pure fun!
My report features an executive summary detailing my brand identity, purpose, target consumer and USP, along with a product and price strategy outlining hero items, retail pricing and gross margins. It also detailes my operations plan covering logistics, supply chain, and sales channels, a financial summary highlighting projected revenue, profit and gross margins, and a structured three phase go-to-market and launch strategy. The document concludes with my future brand vision detailing long term growth, retail experiences and international expansion.
This assignment required translating our graduate brand identity into tangible physical prototypes and a professional digital brand board using Adobe software.
This report details my brand foundation, business concept, target market and competitive analysis. It justifies my chosen e-commerce platform and showcases a visual overview of my website design, UI/UX, and Brand DNA alignment. The proposal outlines my SEO and pay-per-click strategies, analytics benchmarks, shipping and fulfilment processes, payment options and a customer centric return policy.