Lia Morse
ba Graphic Communication & Illustration
Loughborough University
Graduates: 2024
Specialisms: Creative Direction / Graphic Design / Art Direction
My location: Hereford, United Kingdom
Lia Morse
First Name: Lia
Last Name: Morse
University / College: Loughborough University
Course / Program: ba Graphic Communication & Illustration
Graduates: 2024
Specialisms: Creative Direction / Graphic Design / Art Direction
My Location: Hereford, United Kingdom
Website: Click To See Website
About
I strive to present originality through a problem that is worth solving. My process is expressive and experimental. It thinks, shares, listens, and iterates. For me, great design and creative solutions are equal parts methodical problem solving and creative spontaneity.
Problem setting and research enquiry are my idea of a playground. I jump into the problem, curiously exploring the nitty gritty, to decode insights, and form the clarity needed to execute an honest and innovative idea. I challenge a brief to simplify its messaging. I take strategic thought, and convey it visually, to elevate a brand’s communication. I make cluttered design clearer. Then, by responding to feedback, and balancing focus with flexibility, I commence in executing the best creative output for each project.
A campaign that empowers female athletes suffering with hypothalamic amenorrhea to make the strides to recover. HA is defined as three missed regular period cycles, or six previously irregular cycles. 26% of women who exercise and 60% of elite middle, and long-distance female athletes lose their periods by pursuing performance and aesthetic ideals, through restriction and excessive exercise. The Strava challenge, ‘Restore the Balance’, encourages the lululemon ‘9 in 12 Fast & Free Run Club’ athletes to record as many minutes resting as running. For each month of balance, a discount commends the athlete’s new mindset, encouraging them in-store to connect with their community.
Competitions
