Lia Morse
ba Graphic Communication & Illustration
Loughborough University
Specialisms: Creative Direction / Graphic Design / Art Direction
Location: Hereford, United Kingdom
Lia Morse
First Name: Lia
Last Name: Morse
Specialisms: Creative Direction / Graphic Design / Art Direction
Sectors:
My Location: Hereford, United Kingdom
University / College: Loughborough University
Course / Program Title: ba Graphic Communication & Illustration
About
I strive to present originality through a problem that is worth solving. My process is expressive and experimental. It thinks, shares, listens, and iterates. For me, great design and creative solutions are equal parts methodical problem solving and creative spontaneity.
Problem setting and research enquiry are my idea of a playground. I jump into the problem, curiously exploring the nitty gritty, to decode insights, and form the clarity needed to execute an honest and innovative idea.
I challenge a brief to simplify its messaging. I take strategic thought, and convey it visually, to elevate a brand’s communication. I make cluttered design clearer. Then, by responding to feedback, and balancing focus with flexibility, I commence in executing the best creative output for each project.
A campaign that empowers female athletes suffering with hypothalamic amenorrhea to make the strides to recover. HA is defined as three missed regular period cycles, or six previously irregular cycles. 26% of women who exercise and 60% of elite middle, and long-distance female athletes lose their periods by pursuing performance and aesthetic ideals, through restriction and excessive exercise. The Strava challenge, ‘Restore the Balance’, encourages the lululemon ‘9 in 12 Fast & Free Run Club’ athletes to record as many minutes resting as running. For each month of balance, a discount commends the athlete’s new mindset, encouraging them in-store to connect with their community.
Competitions
Global Creative Graduate Showcase 2024
The ‘Make your Mark’ petition by Crayola aims to safeguard handwriting and the act of learning to write for children in the curriculum. The term ‘handwriting’ is not visible in the curriculum and there is no specific guidance for early years practitioners to teach it. Crayola’s petition pack is sent to children before they attend primary school. The worksheet prompts the children’s and their parents’ signature, and playful stickers guide the children to send their handwriting back to Crayola. The petition challenges the Department for Education by projecting the children’s handwriting onto buildings of cultural significance, demanding attention and action.
Competitions