The Cooper Union
Graduates: 2025
Specialisms: Graphic Design / Digital Design / Creative Direction
My location: New York, United States
First Name: Lily
Last Name: Nguyen
University / College: The Cooper Union
Course / Program: bachelors of fine arts
Graduates: 2025
Specialisms: Graphic Design / Digital Design / Creative Direction
My Location: New York, United States
Website: Click To See Website
An exhibition identity celebrating the vibrant legacy of landscape architect Roberto Burle Marx. The goal was to create an identity that captured Marx’s distinctive style. His bold, organic forms— rooted in modernist sensibility— became the foundation to this identity: a balancing of the lyrical and the rational. By combining amorphous and geometric shapes, the identity feels expressive and spontaneous, yet remains deeply intentional. Pulling inspiration from native Brazilian flora, earth tones of clay and concrete, and the warm rhythms of Bossa Nova, the resulting identity is lush and full of joy—an authentic reflection of what Marx’s work represents.