Winchester School of Art
Graduates: 2022
Specialisms: Sustainable Fashion/Textiles / Fashion Marketing/PR / Fashion Buying
My location: London, United Kingdom
First Name: Isabelle Kate
Last Name: Nunan
University / College: Winchester School of Art
Course / Program: Fashion Marketing with Management BA Hons
Graduates: 2022
Specialisms: Sustainable Fashion/Textiles / Fashion Marketing/PR / Fashion Buying
My Location: London, United Kingdom
In this part of my project, I created an innovative store design concept for Savage X Fenty, to translate the brand from the online, into a physical destination store, while retaining the cohesiveness of the brand image and encouraging greater interactivity with the product. I used the solutions outlined in the report to illustrate potential enhancements, modifications or new concepts to encourage in-store traffic and create a more valuable, enjoyable experience to draw customers back to the high street.