Arts Thread

Daniel Mckoy
Graphic Design BA (Hons)

Nottingham School of Art & Design

Specialisms: Advertising / Graphic Design / Typography

Location: Nottingham, United Kingdom

daniel-mckoy ArtsThread Profile
Nottingham School of Art & Design

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Daniel Mckoy

Daniel Mckoy ArtsThread Profile

First Name: Daniel

Last Name: Mckoy

Specialisms: Advertising / Graphic Design / Typography

Sectors:

My Location: Nottingham, United Kingdom

University / College: Nottingham School of Art & Design

Course / Program Title: Graphic Design BA (Hons)

About

I have recently graduated with a BA (Hons) in Graphic Design at Nottingham Trent University and completed a FdA in Graphics and Digital Design at the Confetti Institute of Creative Technologies.

I like to work with black-and-white images and typography to communicate messages. I admire the relationship between the mediums.

I became interested in monochrome images contrasted with colour when researching artists and working on concepts for a branding and advertising module partnered up with design agency STENCIL.

I developed a fascination for designing title sequences for television programmes from rebranding the title credits for Stranger Things for a module.

I am fascinated with the Dada and Punk movement. I like that the styles use collages as their visual language. My favourite artists are Hannah Hoch, Raoul Hausmann, Linder Sterling and Jamie Reid. I wrote a dissertation on how Dada influenced punk design.

I am passionate about producing awareness campaigns. It is interesting how the message is creative and official simultaneously.

living rough 'making homeless people visible'

I noticed that there are homeless people around Nottingham City Centre, and people often walk past them. So, I was inspired to raise awareness of homeless invisibility. I created a branded guerilla marketing campaign encouraging people to acknowledge their humanity.