Arts Thread

Pursue a marketing and promotions career in the dynamic and evolving intimate apparel industry by acquiring the skills and knowledge vital for the commercial world. Contour Fashion was established at DMU in 1947 and has unparalleled links with the UK and global intimate apparel industry – and this related programme is the only communication course in the UK aimed directly at that industry. It prepares you for career opportunities in marketing, promotion, trend prediction, product development and entrepreneurship. The course is designed to meet the changing requirements of this global fashion business and you will develop skills in concept inspiration, idea development, image, trend, styling, enterprise and business, industry and communication, social media applications and marketing. Our curriculum is informed by industry which ensures that your learning is in-keeping with the latest sector developments, for instance you will explore the recent growth in comfort-inspired, fashion-driven work attire following the global shift to remote working. There are also many opportunities to work with national and international companies on live projects, work placements, competitions and awards. You will be taught by highly experienced professionals who have worked with well-known brands within the industry and by visiting lecturers from the wider fashion and intimates industry.