Study Level: BA / BFA / BDes
Sector: Fashion/Textiles/Accessories
Specialism: Fashion Buying / Fashion Marketing/PR
School / University: De Montfort University
Faculty / Division: Faculty of Arts, Design & Humanities
Address: The Gateway
Postcode / Zip: LE1 9BG
City: Leicester
Country: United Kingdom
Admissions: Click To Contact Program Admissions On School Website
Telephone Number: +44 (0)116 255 1551
This versatile and dynamic course, with its emphasis on buying, business and marketing, will prepare you for a range of careers in the fast-paced fashion industry.
Fashion buying requires both strong commercial understanding as well as theoretical knowledge. After looking at the roles and responsibilities of buyers – from design concept to point of sale – you’ll focus on the business side of fashion, building your knowledge of planning, branding, public relations/communications and social media platforms.
You’ll study computer-aided design (CAD) to ensure that your design and marketing concepts can be presented and communicated in a professional, and industry-recognised, style. You’ll also cover report writing, data selection, presentation and critical analysis.
We have embedded sustainability and social responsibility into our curriculum and aim to give you the tools to drive innovation at all stages of the buying process. We will also equip you with the practical skills you will need to take on the challenges of our rapidly evolving industry, in particular the shift in consumer demand from high street to online shopping.