Arts Thread

Natsumi Tabusa, Jiayi Wang
Service Design MA

Royal College of Art

Specialisms: Service Design / Design Research / Design for Social Good

Location: London, United Kingdom

natsumi-tabusa-jiayi-wang ArtsThread Profile

Views  11

Appreciations  5

Comments  0

Message Natsumi Tabusa,

Please Login or Register to message Natsumi Tabusa,.

Natsumi Tabusa, Jiayi Wang

Natsumi Tabusa, Jiayi Wang ArtsThread Profile

First Name: Natsumi Tabusa,

Last Name: Jiayi Wang

Specialisms: Service Design / Design Research / Design for Social Good

Sectors: Product / Architecture / Interiors / Product / Architecture / Interiors / Product / Architecture / Interiors

My Location: London, United Kingdom

University / College: Royal College of Art

Course / Program Title: Service Design MA


We are service designers who design services shifting consumers' shopping habits from overconsumption to living with their favourite products.

Overconsumption has been one of the most significant issues for decades. Not only an issue for the planet’s circularity but also for consumers in terms of their quality of life. We focus on couples under their 30s who will start living together in London. They need to update their way of choosing home products with their partner at that time, so we utilise the opportunity to form a new habit. Favihome is a couples' platform offering experiences to choose favourite home products. It has three steps. First, the 12 Values Test is a free 10min online test to know what motivates choices of home products. Based on the test result, we offer the second step, a 30min online session to advise them from a trained facilitator and organise various events with partner companies to choose favourite home products as the last step. We aim to transform consumers' shopping habits to live with only their favourites by leveraging urban infrastructure, including retail shops and salespeople. 【Collaboration】 -Lionsgate Property Management The UK’s No.1 real estate agency for Chinese oversea landlords helped us understand target customers and the situation in the industry. -Replenish Earth A cause and collective action to protect the global commons supported us in reaching out to target users by spreading the survey in the research process.